Blog - KUNA PRODUCTION | Management and marketing agency

10. August 2020 — No Comments

Artist management “The in-between from creating music to releasing it”

Everything an artist does during his/her career is connected - releasing music, social media promotion, touring, merchandising and so on. For example, if the promotion is done right the release can be strong, if the tour is sold out you can sell a lot of merch there…

Worry about the music and let us worry about the tour

Artists earn majority of money from touring and it’s a great way to promote your album, single or just yourself. However, a lot of planning needs to go to put it all together - from visas, security and routing there are tons of details that you cannot forget about or it could create conflict later on. That is what tour management takes care of.

If you are running out of ideas of what to post while you’re stuck at home why not let somebody else do it for you?

Nowadays social media are an important aspect of an artist. It can set an image you want to portray and bring music to the worldwide audience - now more than ever. With every post you influence opinion people have about you, it can have a positive effect on your career but also negative. The saying: "Even bad press is a good press", is not the best strategy to live by speaking of career. Releasing of new material, promoting yourself, partnerships or singles and albums campaigns - all of this can be done on social media and have the effect you want. Having a successful campaign comes greatly from promotion and a large part of that happens on social media.